Mcdonalds A Fast Food Restaurant That Changed The World

Think â€Å"The Golden Arches†. Think â€Å"Fast-food restaurant that changed the world.† By now, you would have already figured it out. Where do we go to when we crave for a delicious, fast-paced, hearty take away? McDonalds! Headquartered in United States of America (USA), McDonalds is known as the emblem to globalization with their successful worldwide franchises. McDonalds are a leader in the fast food industry. They have served over 68 million customers daily (Burger Business, 2012). McDonalds have around 35 000 restaurants worldwide, with 1.9 million employees working under their majestic corporation. Furthermore, 80% of their restaurants are franchised (McDonalds, 2014). Forbes (2013), ranked McDonalds #6 in the world’s most valuable brands. With a brand value of US$39.4 billion and US$88.3 billion of revenue, McDonalds topped the restaurant industry in the list. Now, how did McDonalds came about this success? Entrepreneur Ray Kroc bought over McDonalds in 1954 from the McDonalds brothers that saw the growth of the successful business (McDonalds, 2014). Ever since then, McDonalds had been the name on everyone’s lips when talked about scrumptious, tender, mouth-watering foods. McDonalds stated, â€Å"By 1958, McDonald’s had sold its 100 millionth hamburger.†. It was a success like no other. McDonalds were one of the first to bring the concept of fast-food in the food industry at the early era of 50s. It catered to its most famous menus – Filet O Fish, Big Mac and Egg McMuffin.Show MoreRelatedMarketing Plan For The Fast Food Industry Essay1570 Words   |  7 PagesTherefore, the purpose of the particular report is to structure the comprehensive Marketing Plan, for the new healthy menu range of the well-known fast-food chain, McDonald s. 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